"Can Microsoft Upstage Intuit with SBA 2006?"

"Priced under $200, Microsoft’s Small Business Accounting solution -- coupled with Microsoft’s extensive penetration of the small business desktop productivity market -- may create the first real threat to QuickBooks’ market dominance.

Yet, Intuit customers have proved impervious to rival attacks in the past, and Intuit has proactively announced a new version of QuickBooks -- code-named Denali and slated for release in early 2006 -- to counteract Microsoft’s SBA launch.

“One thing’s for sure,” concluded Arjun Mehra, “Microsoft will help educate many of the small businesses that have yet to adopt accounting software about the benefits of doing so -- which will likely spur sales not only for SBA, but for competitive offerings as well."

Full Article: AMI-Partners